Client Overview
Growing In The Garden is a go-to garden blog for Arizona growers, created by a Desert Gardening Educator and Founder, Angela Judd, who is passionate about teaching others how to succeed at growing in the desert climate. With an established blog, YouTube channel, and loyal social media following, she has been sharing her gardening knowledge for years.
Situation
The client was juggling numerous responsibilities, including producing content, managing her community, and keeping the business operational. She was at a point where she needed support from someone who could step in with experience across marketing, design, and product strategy. Someone who could bring structure, help her grow the business, and bring some breathing room to her day-to-day.
She also had a big goal in mind: to increase revenue in a way that aligned with her current resources and brought value to her audience.
why they brought me in
The client brought me on as a contract marketing specialist because I could wear a lot of hats and switch between them with ease.
The client also appreciated my:
What started as a focused marketing role quickly evolved into a true partnership, where I could support her vision, help manage the moving pieces, and be present wherever needed most.
What we did together
1. Website Redesign
The Growing In The Garden website was packed with incredible content, but the design was outdated, hard to navigate, and not optimized for growth.
Together, we redesigned it with key goals in mind:
🔎 Made it easier for readers to find and enjoy content
💡 Improved SEO and user experience
📊 Increased page views and ad revenue
💌 Grew the email list
I led the design strategy, project-managed the site, and worked closely with a developer to ensure her voice and her community stayed at the center of the process.
We incorporated a structured sitemap and navigation, optimized newsletter sign-ups, integrated SEO best practices, and revised older posts to improve search performance.
A YEAR IN REVIEW FROM LAUNCH:
Site traffic grew nearly 5x, expanding reach
The number of pages ranking #1 on search engines grew more than 12x, increasing SEO performance.
Ad revenue increased, giving a return on investment
User engagement improved, with visitors spending 34% more time on site and viewing 27% more pages per visit
Email subscribers increased by 24%, strengthening the audience
2. Creating & Launching New Products
There was a clear gap in the market for Arizona-specific planting guides. With her expertise, we developed and launched:
I designed these products to be practical, durable, and user-friendly by making them laminated, portable, and easy to flip through in the garden.
“You helped my vision become a reality. These guides are fabulous, and I’m so happy to share them with the community. Garden planners are also hugely successful.”
We promoted the guides across her platforms and partnered with local nurseries and plant shops to expand reach. These products quickly became a successful revenue stream and a beloved resource for her audience.
THE RESULTS
Together we achived:
📈 Increased Revenue
Growth driven by stronger ad performance and higher product sales.
🖥️ Engaged Experience
A refreshed, SEO-optimized website designed for easier navigation and deeper user engagement.
🎯 Successful Launches
Product releases that met genuine needs within the community.
🧭 Streamlined Systems
Simplified marketing workflows that freed up time for content creation and strategic planning.
Conclusion
This partnership went far beyond the original scope. From brainstorming new content ideas, planning campaigns, and identifying partnerships, to exploring creative new event offerings like “Painting in the Garden” classes, we built a foundation for growth that was both strategic and intentional. This partnership has been a true collaboration with a shared passion for helping gardeners.
Together, we created tools, systems, and experiences that not only supported the growth of her business but also brought more clarity and ease to her day-to-day work. It's been incredibly meaningful to build something that serves both her vision and her community.
“Anneke is detail-oriented and has a great eye for design. She’s easy to work with, communicates clearly, brings creativity, structure, and follow-through to projects. She helped bring my planner and guides to life, turning them into beautiful, functional, and profitable products. Anneke brought a needed perspective that encouraged me throughout the whole process.”
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