Client Overview
Jordan Stables is a horse lesson facility in Litchfield Park, AZ, that does far more than provide simple rides. Their program is built on a curriculum-based approach to equestrian education that teaches students of all ages not only how to ride, but also the skills of horsemanship, responsibility, and confidence. Jordan Stables sets itself apart by offering structured lessons that focus on building confidence and skills over time, something that goes well beyond casual trail rides.
Situation
💔 Poor Brand Reputation & Awareness
The stables had recently come through a difficult staffing period that left a mark on their reputation. While hiring a customer-focused manager was a strong step forward, the brand still needed consistent, positive messaging to rebuild community trust.
💰 Need for Extra Revenue
Running a horse facility comes with high expenses including livestock, land, feed, employees, and upkeep. Jordan Stables needed a way to bring in extra revenue to reinvest and maintain long-term sustainability.
📢 Marketing Challenges
The team was also feeling the strain of marketing. Event attendance suffered from limited advertising, with little online presence, brand awareness, and the stable reputation was slipping. Efforts to share information often got buried and overlooked. The manager explained that keeping up with marketing felt exhausting and inconsistent.
why they brought me in
Jordan Stables brought me in as I could bring dedication, creativity, and business know-how to the barn. They felt confident that my background in a fast-paced tech startup gave me the kind of problem-solving mindset and flexibility they needed. Someone who can think on their feet and deliver real solutions that make a difference.
The manager echoed this, noting how my thoroughness and marketing knowledge stood out right away and gave the team the structure they’d been missing.
What we did together
1. Create strong, consistent brand messaging
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We rebuilt trust by creating a clear, consistent message: Jordan Stables isn’t just a stable; it’s a professional, welcoming program where riders learn, grow, and build confidence. That message now runs through everything: from lesson brochures and event posters to social media captions and website copy.
2. Uplift social media & event marketing
We leaned into community-building through events. I developed authentic, eye-catching campaigns designed to create a full-circle experience:
This cycle created momentum, increased engagement, and helped transform how the community saw Jordan Stables. The manager highlighted how exciting it was to see social content driving real engagement:
“We had a reel go out that people loved, and the positive feedback from families has been amazing.”
THE RESULTS
Working together has delivered both measurable growth and a sense of energy at the stables.
📈 Lesson Program Growth
The program now has a waitlist of eager students, with many new clients asking about Jordan Stables after discovering its presence on Facebook and Instagram.
🎟️ Event Attendance
Attendance has skyrocketed, doubling compared to prior years, and the stables are reaching more clients than ever before.
🚀 Revenue Impact
Additional funds raised through lessons and events are being reinvested, strengthening the long-term future of the barn.
❤️ Community Perception
Daily compliments now pour in on the flyers, handouts, and well-thought-out designs that circulate through the stable community, building excitement and energy.
⚡ Time Saved
With marketing handled, leadership now has time to focus on other projects and expand the curriculum, giving the program even more depth and value for students.
Social Media Growth
The stables’ online presence has expanded significantly, and these numbers reflect how impactful the new strategy has been:
Conclusion
The transformation at Jordan Stables has been both practical and cultural. What started as an effort to improve reputation and generate revenue has turned into a thriving, community-centered brand. Through consistent branding, event marketing, and creative collaboration, Jordan Stables has become a name synonymous with professionalism, education, and fun. The stables now feels welcoming, inclusive, and family-oriented, and the results speak for themselves.
View full pROJECT of work
"Anneke has been extremely thorough and thoughtful in all posts and plans. Personally, my favorite thing is her follow up. As a homeschooling mother of 6 and business owner, things fall through the cracks. Anneke always makes sure the work gets completed. I highly recommend her to anyone looking for help in marketing."
“Anneke brings a positive, professional, and friendly approach to our marketing. We have seen an exponential growth in new clients than ever before, and our event attendance has skyrocketed. She has helped us give Jordan Stables a professional online presence and a more organized atmosphere. Hiring Anneke as our Marketing Manager was the best decision we’ve made.”
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